Ballard Seafood Fest
Iconography & Print
This symbol set was designed as branding components and wayfinding icons for Seattle's annual Ballard Seafood Fest.
This symbol set was heavily influenced by Ballard’s industrial qualities and rich Nordic history. We focused on creating components apart of the symbols that felt organic overall, but were stylized consistently.
Each icon is representative of a component to the festival found during initial research, such as the information desk or beer garden. These symbols were designed with the intention of being used for wayfinding signs, merchandise, and other event collateral.